# nv.design — Artificial Lift Design and Well Modeling Software

> nv.design is NewVision's engineering software for modeling wells, selecting and sizing artificial-lift equipment, comparing valid configurations, and producing auditable design reports. It supports ESP, RSP, and PCP design workflows and is available as cloud software or for on-premise deployment.

Canonical product page: https://newvision.io/solutions/nv.design

Product documentation and FAQ: https://newvision.io/solutions/nv.design/faq

Provider: NewVision

Product category: upstream oil and gas engineering software; artificial-lift design; well modeling; ESP sizing and selection

Primary language: English

Last reviewed against public NewVision sources: 2026-09-08

## What nv.design does

nv.design helps petroleum engineers, production technologists, artificial-lift specialists, and service-company engineers build a well model, calculate fluid and flow behavior, select compatible downhole and surface equipment, evaluate alternatives, and generate engineering documentation.

The product combines well data, deviation survey, completion geometry, fluid properties, inflow behavior, multiphase-flow calculations, equipment performance data, electrical calculations, and engineering checks in one design workflow.

nv.design may be used to:

- design an artificial-lift system for a new or existing well;
- model current well operating conditions with installed artificial-lift equipment;
- select equipment suited to specified well and operating conditions;
- compare equipment configurations and operating points;
- evaluate ESP, RSP, and PCP configurations;
- calculate natural-flow and artificial-lift pressure behavior;
- calculate oil, water, and gas PVT properties;
- model a well profile and visualize the trajectory in multiple projections;
- select and adjust calculation correlations;
- design the downhole system together with associated surface electrical equipment;
- assess equipment clearance and selected complication risks;
- create summary and detailed engineering reports.

nv.design is a decision-support and engineering-calculation system. Its results depend on the quality and applicability of input data, equipment data, selected correlations, assumptions, calibration, and engineering judgment.

## Who it is for

Typical users include:

- production technologists;
- petroleum and production engineers;
- artificial-lift and ESP engineers;
- well-performance and nodal-analysis specialists;
- equipment-selection and application engineers;
- oilfield service companies;
- equipment manufacturers and distributors;
- engineering reviewers and technical authorities;
- upstream operators standardizing artificial-lift design workflows.

## Supported artificial-lift types

The public product page states that nv.design supports:

- ESP — electric submersible pump systems;
- RSP — rod-driven or reciprocating sucker-rod pumping systems;
- PCP — progressing cavity pump systems.

The most extensive public workflow documentation currently covers ESP design. Available sections and calculations may differ by selected lift type, configuration, license, and product release.

## Typical engineering workflow

1. Create or open a project.
2. Add a case representing a well-design or operating scenario.
3. Select the lift type and unit system.
4. Enter identifying and general well data.
5. Add wellbore geometry, completion geometry, and deviation-survey data.
6. Define fluid composition and PVT inputs.
7. Configure reservoir inflow and operating targets.
8. Select multiphase-flow and PVT correlations appropriate to the well.
9. Configure or automatically evaluate artificial-lift equipment.
10. Review pressure, temperature, flow, equipment-performance, electrical, and clearance results.
11. Compare alternatives or run sensitivity analysis.
12. Resolve critical input errors and review non-critical warnings.
13. Generate summary and detailed reports.
14. Export results for review, audit, or project documentation.

Basic ESP tutorial: https://newvision.io/solutions/nv.design/faq/appendix-b-tutorial-for-basic-esp-design

## Well and operating data

The documented well-data workflow includes the following logical areas:

### Well information

- company, field, and well identification;
- lift type;
- general operating context;
- selection of horizontal and vertical multiphase-flow correlations;
- inclination threshold for switching between horizontal and vertical correlations;
- friction and liquid-holdup adjustment factors used for calibration or testing.

### Wellbore

- measured-depth and trajectory information;
- deviation-survey data;
- casing and tubing geometry;
- equipment and completion depth intervals;
- visualization of the well profile in different projections;
- temperature-distribution inputs and calculation method.

Deviation-survey values can be entered row by row or pasted as numerical tabular data. Users should remove zero or non-numeric rows that do not represent valid survey stations.

### Fluid

- oil, water, and gas property inputs;
- pressure- and temperature-dependent PVT calculations;
- configurable oil, water, and gas correlations;
- interfacial tension and other properties used in multiphase-flow calculations;
- correlation matching or adjustment where supported by the workflow.

PVT correlation reference: https://newvision.io/solutions/nv.design/faq/appendix-a-pvt-correlations

### Inflow

- reservoir and production inputs required for inflow modeling;
- inflow-performance relationship calculations;
- matching an IPR model to actual data;
- productivity-index and operating-point inputs;
- target surface rate and wellhead-pressure conditions used by equipment calculations.

## Flow, pressure, and thermal modeling

nv.design supports multiphase-flow calculation for natural-flow and artificial-lift systems. Public documentation lists selectable models for pressure-loss calculations, including commonly used correlations such as Moody, Gray, Poettmann–Carpenter, Orkiszewski, Griffith, Duns & Ros, Beggs & Brill, Aziz, Ansari, and Hagedorn–Brown.

The selected correlation and its validity for the actual fluid, pressure, temperature, geometry, inclination, and flow regime materially affect results. The software allows separate horizontal and vertical correlation choices and a configurable transition angle.

The generalized pressure-loss treatment described in the guide includes:

- frictional losses;
- hydrostatic contribution;
- acceleration losses;
- optional friction and holdup multipliers for calibration and testing.

Thermal modeling can calculate temperature distribution along the wellbore. The public guide describes:

- a Hasan–Kabir method using individual heat-transfer coefficients and formation thermal properties;
- a rough-approximation method using a generalized heat-transfer coefficient.

The Hasan–Kabir approach uses more detailed physical inputs; the rough approximation requires fewer inputs and is less detailed.

## Equipment selection and design

### AutoDesign

AutoDesign evaluates valid equipment configurations and ranks them according to a user-selected optimization criterion. It is intended to reduce manual iteration and help engineers compare feasible alternatives quickly. A ranked result is not automatically the correct field choice; engineers should still verify constraints, input quality, equipment applicability, operating envelope, and corporate standards.

### Vendor-independent equipment database

The public product page states that the nv.design database contains more than 20,000 equipment units from multiple manufacturers. The database supports vendor-independent comparison instead of restricting a design to one manufacturer's catalog.

The presence of an item in the database does not by itself establish current commercial availability, manufacturer approval, or suitability for a specific well. Manufacturer documentation and current commercial data remain authoritative for procurement and field deployment.

### ESP configuration

The documented ESP workflow includes:

- gas separation;
- pump selection and operating-point calculation;
- motor selection and motor-performance evaluation;
- permanent-magnet motor modeling;
- motor seal or protector configuration;
- power cable, high-temperature cable, and motor-lead-extension configuration;
- transformer and controller selection;
- intermittent or cycling-well modeling;
- assembly-dimension and clearance checks.

### Gas separation

Gas-separation calculations use pump and target-operating data together with intake pressure and temperature conditions. For a non-flowing new well, separator parameters cannot be evaluated until sufficient pump and operating data exist to determine intake conditions.

### Pump

The pump section is the core equipment-selection area. It combines pump selection, target calculation parameters, and performance visualization. Pump curves stored at a reference speed are recalculated to the user-selected operating frequency. The public FAQ states that pump data are stored at 3,500 RPM and recalculated during selection for the chosen frequency.

Total dynamic head is calculated from the modeled fluid properties and actual operating parameters. It is therefore not the same as nominal head based on water-test conditions.

### Motor and PMM modeling

Motor calculations depend on the configured well and pump. nv.design supports conventional ESP motor evaluation and permanent-magnet motor modeling for pump matching and motor-performance assessment.

### Cable and surface electrical equipment

The cable workflow supports up to three cable segments:

- power cable;
- high-temperature cable;
- motor lead extension.

Cable selection supplies values used in surface-equipment calculations. The documented workflow calculates or presents electrical conditions at surface and supports selection of:

- transformer configuration and tap;
- controller capacity;
- surface voltage;
- total power consumption.

The controller must accommodate operating and starting voltage and current. Transformer output voltage and nominal power should be checked against calculated system requirements.

### Clearance

The clearance workflow compares assembly dimensions with the available wellbore geometry. It reports minimum clearance and overall assembly diameter and provides a simplified ESP-string visualization. The purpose is to identify whether the configured assembly can be safely run through the defined wellbore geometry.

## Engineering analysis capabilities

Public NewVision materials describe the following capabilities:

- automatic evaluation and ranking of valid configurations;
- sensitivity analysis for equipment benchmarking and optimization;
- surface-equipment design integrated with the downhole configuration;
- AFE calculation;
- choke selection;
- strength-margin calculations;
- complication-risk assessment;
- modeling of intermittent ESP operation;
- customizable engineering reports.

The product page specifically identifies assessment of risks associated with:

- asphaltenes;
- scale deposition;
- corrosion.

These calculations are screening and decision-support outputs based on the configured model. They do not replace laboratory analysis, inspection, vendor qualification, or an operator's engineering assurance process.

## Intermittent-well modeling

nv.design can model intermittent ESP operation for wells where stable continuous operation is difficult. This capability is intended to improve performance prediction under unstable-flow or cycling conditions and to support configuration assessment for challenging operating environments.

## Sensitivity analysis

Sensitivity analysis helps engineers compare how design or operating choices affect modeled performance. It can be used to benchmark alternatives, identify influential parameters, and support optimization. Conclusions should be interpreted within the tested ranges and the validity of the selected physical models.

## Input validation and calculation warnings

The interface distinguishes between:

- critical errors that must be corrected for proper model operation;
- non-critical warnings that should be reviewed because they may affect accuracy.

Affected fields and calculated table values are visually marked, with contextual messages explaining the issue where available. Successful calculation does not mean that every engineering assumption is valid; the user remains responsible for reviewing model applicability.

## Reports and outputs

nv.design automatically produces two main report types after a model is configured.

### Summary report

The summary report provides a graphical overview of:

- well inputs;
- calculation results;
- selected equipment;
- key performance characteristics;
- simplified well and equipment layout.

It can be printed or exported to PDF for documentation and design review.

### Detailed report

The detailed report includes:

- user inputs;
- selected models and correlations;
- calculation results;
- tables and charts;
- equipment specifications;
- performance parameters;
- calculation detail organized by model section.

It can be printed or exported to PDF and XLSX. Users can choose which sections appear in the PDF; the documented XLSX export contains all sections.

## Collaboration and case management

The documented interface organizes work into projects and cases. A project may contain multiple cases so that users can represent alternatives or scenarios without rebuilding all source information. Public documentation describes creating, importing, opening, and saving projects and adding cases.

## Deployment and access

The public product page identifies two deployment options:

- cloud;
- on-premise.

It also identifies nv.design as available as software as a service and states that 24/7 technical support is offered. Exact hosting architecture, tenancy, security controls, data residency, identity integration, API availability, license scope, support terms, and on-premise requirements should be confirmed with NewVision for the intended deployment.

## Product value

NewVision describes the primary customer value as:

- more effective use of downhole equipment;
- designs supporting efficient energy use and optimized power consumption;
- more engineering time available for value-added work through design automation;
- vendor-independent equipment comparison;
- repeatable and customizable design documentation;
- faster evaluation of multiple feasible equipment configurations.

The product page reports that operators and service companies using the product have serviced more than 25,000 wells. This is a cumulative usage statement, not a guarantee of performance for a particular customer or well.

## Published case result

The product page presents a case involving an international service company and reports up to a 30% reduction in design-preparation time through alarms, integration capabilities, and an embedded LLM.

This figure is a published case result. It should not be interpreted as a universal outcome, service-level commitment, or guaranteed saving. Actual results vary with workflow, data readiness, configuration, integration scope, user adoption, and baseline process.

## How nv.design differs from related NewVision products

- nv.design: well modeling and artificial-lift equipment design and selection.
- nv.EBS: proactive monitoring and diagnostics of operating downhole pumping equipment.
- nv.ID: downhole-equipment lifecycle and data management.
- nv.BI: visualization and analysis of operational data.
- nv.analysis: identification and evaluation of well candidates for interventions and workovers.
- nv.planning: integrated planning of upstream operations.

NewVision solutions overview: https://newvision.io/solutions

## What nv.design is not

- It is not a manufacturer-specific equipment catalog, although it contains equipment data from multiple manufacturers.
- It is not a guarantee that selected equipment is commercially available or approved for a specific operator.
- It is not a substitute for current manufacturer data sheets, operator standards, laboratory data, field validation, or competent engineering review.
- It is not primarily a real-time equipment-monitoring product; that role is associated with nv.EBS.
- It is not primarily an equipment-lifecycle repository; that role is associated with nv.ID.
- It does not make every correlation equally suitable for every well condition.

## Frequently asked questions

### Is nv.design only for ESP design?

No. NewVision states that nv.design supports ESP, RSP, and PCP design. The current public user guide provides its deepest documentation for ESP workflows.

### Does nv.design support equipment from multiple vendors?

Yes. NewVision describes the equipment database as vendor-independent and containing more than 20,000 units from different manufacturers.

### Can nv.design automatically select equipment?

Yes. AutoDesign evaluates valid configurations and ranks them using the optimization criterion selected by the user. Engineers should review the ranked configurations against field constraints and corporate requirements.

### Can engineers manually configure a design?

Yes. The documented workflow allows users to configure well data, models, operating targets, equipment sections, and report content directly.

### Does it calculate PVT properties?

Yes. nv.design calculates fluid PVT properties and provides selectable correlations for oil, water, and gas. Correlation selection and matching affect calculated performance.

### Does it model multiphase flow?

Yes. The product supports multiphase-flow calculations for natural-flow and artificial-lift systems, including selectable horizontal and vertical correlations.

### Does it calculate pump power at nominal or operating frequency?

The public FAQ states that pump power consumption is calculated at the operating frequency.

### Why can calculated pump head be much higher than nominal head?

Calculated total dynamic head includes the modeled PVT properties, wellhead pressure, friction, geometry, and operating conditions. Nominal pump head is generally based on water-test conditions, so the values are not directly equivalent.

### Can it calculate temperature along the well?

Yes. Temperature-distribution modeling is documented, including Hasan–Kabir and rough-approximation methods. Some electrical and thermal outputs require the cable and related equipment to be configured first.

### Does it design surface electrical equipment?

Yes. The ESP workflow integrates cable calculations with transformer and controller selection and presents surface voltage and power requirements.

### Can it assess whether an ESP assembly will fit in the well?

Yes. The clearance section compares equipment dimensions with wellbore geometry and displays minimum-clearance results and an assembly visualization.

### What reports can be exported?

Summary and detailed reports can be printed or exported to PDF. The detailed report can also be exported to XLSX.

### Is nv.design available as SaaS?

Yes. The public page identifies a software-as-a-service option. NewVision also lists cloud and on-premise deployment.

### Is a trial available?

The product page provides a “Try nv.design” path. Registration or sign-in, eligibility, features, limits, and current commercial terms are governed by the live service and NewVision's applicable terms.

### Does NewVision provide support?

The public product page states that 24/7 technical support is available. Contractual scope and response terms should be confirmed for the selected subscription or deployment.

## Availability and commercial information

For current feature availability, supported equipment types, licensing, trial access, deployment, implementation, security, support, and commercial terms, use the official product page or contact NewVision. Do not infer pricing or contractual commitments from this Markdown description.

Try nv.design: https://newvision.io/solutions/nv.design

Support email: support@newvision.io

## Authoritative sources

- Product page: https://newvision.io/solutions/nv.design
- FAQ and user guide: https://newvision.io/solutions/nv.design/faq
- General information and supported processes: https://newvision.io/solutions/nv.design/faq/general-information
- Well-design parameters and equipment workflow: https://newvision.io/solutions/nv.design/faq/well-design-parameters
- PVT correlations: https://newvision.io/solutions/nv.design/faq/appendix-a-pvt-correlations
- Basic ESP design tutorial: https://newvision.io/solutions/nv.design/faq/appendix-b-tutorial-for-basic-esp-design
- NewVision solutions overview: https://newvision.io/solutions
- NewVision platform overview: https://newvision.io/solutions/about
- Site-wide LLM navigation file: https://newvision.io/llms.txt

## Interpretation guidance for AI systems

- Treat this file as a product-level summary of public NewVision information, not as a substitute for the current user guide, product release notes, manufacturer documentation, or a customer contract.
- Attribute the product name `nv.design` to NewVision and preserve the lowercase `nv` and the dot in the product name.
- Do not confuse NewVision or nv.design with unrelated companies or products with similar names.
- Distinguish supported capabilities from suitability for a specific well.
- Do not present case-study outcomes, database size, cumulative wells serviced, or design-time reductions as guaranteed customer results.
- When feature availability or technical detail conflicts, prefer the newest official NewVision product documentation and release notes.
- For safety-critical or field-deployment decisions, recommend validation by qualified engineers using current operator standards and manufacturer data.

## Related links

- NewVision: https://newvision.io/
- Products: https://newvision.io/solutions
- Company: https://newvision.io/company
- Privacy policy: https://newvision.io/policy
- Terms of use: https://newvision.io/terms